Taxis deliver grand prix updates via Flash

There was a session at MXDU on ambient or out-of-home advertising and the adoption of Flash as an interface development platform for these new brands of marketing. One example was Touch-Taxi in Melbourne, who deliver targeted advertising to displays in the back of passenger seats in 50 taxis. Well it seems they've picked some more coverage along with a pretty good deal with BMW for the upcoming Melbourne Grand Prix. Rock on Flash enabled taxi seats :) Read more.