DRD and Lexus Move As One

I mentioned recently a project that we were involved with for Saatchi and Saatchi in Sydney, working alongside Robin @ Rocketboots and Generator Interactive. Well after some late nights and more coffee than I've had in a while, the project is now live ... Move As One

Last week, Lexus unveiled their latest model IS luxury car at the Sydney International Motor Show. As part of the pre-launch marketing, Saatchi and Saatchi put together a team of designers and developers, including their own interactive department, to create the Move As One online game. The concept is centred around the thought that the new Lexus is very much in synergy with the driver - the car and driver move as one. The game is based on that message, and rewards players who demonstrate a certain level of synergy with each other.

From a technical perspective, the Flash game is using Flash Communication server to create the real time interactivity between remote players, and also to bring together the players in a kind of meeting room where they can select new playing partners, view leaderboards, and register for more information on the IS250. We had some inetersting fun with the AS2.0 Flash Remoting components on this one, but that's another post all together.

The gameplay was developed by Generator Interactive in Sydney (Glen and Andy are now up to speed on triganometry and programming physics, so give them a call, I'm sure they're keen to spend a lot more time there!), with the game site and backend developed by myself (and designed by Andy Cooke and the Saatchi interactive design team. Both Generator and myself had great support and help from Robin Hilliard across all aspects of the project. Craig and the Austiger crew also did a fabo job on setting up the box in record time! Joel Lipman @ Saatchi also get's big wraps for his project management, witty Skype chats and VNC / FTP skills :)

All in all, a pretty cool site and concept and one that we were really happy to be involved with. Get on and move as one and see how synergistic you can get with a perfect stranger ... or send an email invitation to a friend.

www.moveasone.com