Pop stars tap new technology to market music

An interesting article from ITnews.com.au about how the biggest names in music these days are making use of technology to market their latest wares.

Williams' partner in promoting his "Intensive Care" record is T-Mobile, which has signed an 18-month deal with the British singer that is in keeping with a shift towards using mobile phone technology to sell pop music."Everyone these days has a mobile phone, so for major artists, this is a perfect tool to stay in touch with the fans," said Matthias Immel, who is involved in international marketing at T-Mobile, an arm of Germany's Deutsche Telekom.

It'll be great to see how Flash Lite fits into the emerging mobile entertainment market - like a glove I'm sure!