New viral Flash game for web and mobile

Moket has just launched a new viral Flash game (web+mobile) for Wotif.com called "Ruck-a-mole". It's just one of the many campaigns that you'll see starting to popup around the place based around the upcoming Rugby World Cup, but this one doesn't take itself too seriously.

There's a whole lot more that we could have done with it probably if we had more time (we only had 2 weeks to do it) but we're pretty happy with how it turned out. We wanted to try a few different angles on helping this go viral, so we added a quick link to post the game to your Facebook account, the mobile version, and a copy'n'paste HTML block for adding a banner to your site. So far we've had over 1000 plays in the first 24 hours.

From the mobile perspective, we wanted to try out some new frameworks Moket has been developing for game development, and see how easy it would be to port something from the browser to FLash Lite 2.0. In the end, we proably spent about 2-3 days on the mobile version, out of the 2 weeks we spent on the web version+database. Not bad I reckon. It's a good case study in approaches to cross-platform marketing for companies willing to go the extra mile and get more bang for their buck when using Flash.

Anyway, check out www.ruckamole.com

(in case you're trying to work it out, it's a whack-a-mole style game but with rugby playing moles popping up from a rugby field. And in rugby, you have this thing called a "ruck")