New Flash Lite Penetration Numbers

Mark has released some numbers to the community from Strategy Analytics, looking at current and forecast numbers on Flash Lite device penetration in the global market. Some interesting stats there, particularly the rate that Japan is moving from Flash Lite 1.1 to 3.0. Gotta love that ecosystem :) Read more on Mark's blog here.

Mobile Content $64b by 2012

Via MocoNews: Juniper Research has issued its (typically bullish) predictions for mobile content, predicting the total global mobile content market will rise from $20 billion in 2007 to more than $64 billion by 2012. This is lower than previous predictions from the company-which at the end of 2006 predicted the market would it $77 billion by 2011. The top three sectors are and will be music, games and video (some of these predicted figures have come out before, I include them now for completeness).

• Mobile music will remain the largest sector of mobile content, with revenues rising from nearly $9 billion in 2007 to $17.5 billion in 2012, bolstered by the increasing availability of full-track download and streamed services, the former in both paid-for and rental formats.
• Mobile games will be second in terms of end-user generated revenues (which may exclude advertising), and will rise from $5 billion in 2007 to nearly $16 billion in 2012, according to Juniper.
• Mobile TV will rise from $1.4 billion in 2007 to $11.9 billion in 2012.

The remainder will be made up of other sectors, including User-generated Content, Gambling, Adult and Infotainment. Juniper reckons that adult content and gambling will be inhibited by regulations and prohibitions, and on a regional note predicted that China and the Far East will remain the largest regional market for mobile entertainment for the next five years, with revenues rising from $8.5 billion in 2007 to nearly $21.3 billion by 2012.

We're officially cool!

Moket has been named one of 2007's "Top 50 Cool Companies" by Australian Anthill Magazine (an Aussie business magazine dedicated to innovation, entrepreneurship and rapid business growth).

“Most business award programs are only interested in two little words: Revenue growth. Anthill is not simply about wealth creation. Of course, the ultimate goal is to make a profit, but never to profit at all cost. Cool companies are creative, fun loving and commercially astute. Moket joins a growing ‘alumni’ of cool companies, focused on innovation, entrepreneurship and business success through clever thinking.”

Read news article here.

Cool!

New viral Flash game for web and mobile

Moket has just launched a new viral Flash game (web+mobile) for Wotif.com called "Ruck-a-mole". It's just one of the many campaigns that you'll see starting to popup around the place based around the upcoming Rugby World Cup, but this one doesn't take itself too seriously.

There's a whole lot more that we could have done with it probably if we had more time (we only had 2 weeks to do it) but we're pretty happy with how it turned out. We wanted to try a few different angles on helping this go viral, so we added a quick link to post the game to your Facebook account, the mobile version, and a copy'n'paste HTML block for adding a banner to your site. So far we've had over 1000 plays in the first 24 hours.

From the mobile perspective, we wanted to try out some new frameworks Moket has been developing for game development, and see how easy it would be to port something from the browser to FLash Lite 2.0. In the end, we proably spent about 2-3 days on the mobile version, out of the 2 weeks we spent on the web version+database. Not bad I reckon. It's a good case study in approaches to cross-platform marketing for companies willing to go the extra mile and get more bang for their buck when using Flash.

Anyway, check out www.ruckamole.com

(in case you're trying to work it out, it's a whack-a-mole style game but with rugby playing moles popping up from a rugby field. And in rugby, you have this thing called a "ruck")

Angel Investment Article

Recently I was interviewed for an article being written about the angel investment scene in Australia, with specific relation to my experiences with growing Moket. The article is for a section of our national broadcaster's website - the ABC (Australian Broadcasting Corporation). It may give some of you an insight into life as a start-up company - hard enough as it is most times without also working in an emerging technology such as Flash Lite :)

You can read the article here.

You'll notice that despite whatever hardship I described in the article, we are supremely optimistic about our future. The company motto at the moment is simply, "Onwards!".

Amp'd files for bankruptcy

Mobile-content-focused MVNO Amp'd Mobile has filed for Chapter 11 bankruptcy, owing a bucket load of money to Verizon and other content licensors (MTV, etc).

http://ces.engadget.com/2007/06/02/ampd-files-for-chapter-11-bankruptcy/

http://www.moconews.net/entry/419-ampd-mobile-to-file-for-chapter-11-bankruptcy-hopes-to-restructure-with/